Boeing’s PR Debacle Delivers a Lesson in Crisis Management

Seth Darmstadter’s most recent article, “Boeing PR Debacle Delivers a Lesson in Crisis Management,” has been published by Today’s General Counsel. In the piece, Seth explains how organizations can best navigate crises in the aftermath of a January 2024 mid-air incident requiring the emergency landing of an Alaska Airlines Boeing 737 MAX 9, which caused reputational damage to the world’s largest aerospace company.