Prachi Ajmera’s latest article for Law360, “Legal Battles Show Brands’ Dilemma in Luxury Resale Trend,” takes a deep dive into the world of luxury resale. In the piece, Prachi notes that the secondhand luxury market surged to $48 billion in 2023. At the same time, she posits a critical question: Are luxury brands supportive of resellers, or do they view them as a threat to brand integrity, especially in the face of increasing counterfeits?
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