Mindy Lewis’ new article in Law360 offers a thorough look at Pepperdine University’s recently filed trademark lawsuit against Netflix and Warner Bros., highlighting how the branding of collegiate athletics can collide with First Amendment rights in ways that extend well beyond Pepperdine’s Malibu campus. As Mindy explains, the court’s denial of Pepperdine’s TRO request lets Netflix’s Running Point—about a reformed party girl thrust into managing her family’s pro basketball team, the Waves—proceed for now. Still, the larger fight over the show’s team name, color scheme, and numerical references, which Pepperdine alleges intrude on its brand identity, remains front and center.
SHARE THIS ARTICLE
